Released on: December 17, 2007, 2:11 pm

Press Release Author: PeachDirect

Industry: Marketing

Press Release Summary: PeachDirect now selling jewelry from the Kathy Ireland
Jewelry Brand.

Press Release Body: \"Peach Direct\", one of the nation\'s leading direct marketers,
has partnered with prestigious jewelry company House of Taylor Jewelry to sell the
The Kathy Ireland Jewelry® brand. Many different luxurious jewelry items are being
offered, with special no-interest financing for six months or more and prices
starting at $15 per month. \"Peach Direct\" is also offering a minimum of six months
no-interest financing for approved customers on purchases over $499, with further
details available at www.peachdirect.com/

House of Taylor Jewelry, Inc. (Nasdaq: HOTJ) and PeachDirect have signed a Letter
of Intent to establish exclusive consumer jewelry catalogs and web portals for
branded jewelry created by HOTJ. The parties expect to establish a jointly owned
marketing entity that will focus on this growing segment of the jewelry business.

The direct marketing entity will serve all of HOTJ\'s consumer segments and will
cover a wide range of exclusive product categories under the House of Taylor
Jewelry(R) and Kathy Ireland Jewelry(TM) brands. As proposed, PeachDirect will be
responsible for marketing as well as the design and development of the entity\'s
catalogs and websites, while HOTJ will oversee design, development, manufacturing
and sourcing of all diamonds and jewelry to be marketed under the brands.
Among the most in-demand jewelry items from \"Peach Direct\" available as part of The
Kathy Ireland Jewelry Brand are the \"In Russian Style\" items. Featuring the gorgeous
Catherine Necklace, the stunning Catherine Bracelet and the elegant Catherine
Earrings, each of these items from \"Peach Direct\" features diamonds, citrine, topaz
and garnet. The Catherine Necklace and Catherine Bracelet from \"Peach Direct\" also
feature green amethyst, amethyst and pearls, and all three items are set in 18K
yellow gold and sterling silver. Best of all, for as little as $15 per month, any
of these beautiful pieces make a great gift for yourself or a loved one.

Another highlight available at \"Peach Direct\" as part of the Kathy Ireland Jewelry
Brand sale are lovely pieces in the \"Americana\" selection. The Sweet Love Necklace,
the Sweet Love Earrings and the Sweet Love Ring each showcase pink sapphires set in
18K white and rose gold. Available for between $329 and $389 or $15 per month, these
exciting items from \"Peach Direct\" will quickly become beloved family heirlooms.

The House of Taylor Jewelry Inc. Kathy Ireland Jewelry Brand sale at \"Peach Direct\"
also features \"Powerful Inspirations, \" a glorious collection of crosses that
celebrate joy and faith. Highlights include the Family Pendant with rubies, blue
sapphires or emeralds; and the Joy Pendant with blue, pink or yellow sapphires.
These wonderful crosses are available for as little as $239 or $15 per month at
\"Peach Direct.\"

"We are thrilled to partner with one of the most prestigious jewelry company in the
world. The Kathy Ireland Jewelry® brand from the House of Taylor Jewelry Inc.
offers an amazing, diverse and elegant jewelry collection that is sure to fit our
consumers' needs, \" said Ron Drori, CEO of \"Peach Direct,\" today in a statement.
\"By purchasing with our company credit card, shoppers can get an instant decision
via our website if they are approved for our great deals. Applying for our credit
card is easy and convenient -- simply sign up online at www.peachdirect.com/. With
the \"Peach Direct\" Platinum credit card, shoppers can enjoy a variety of card
benefits such as no interest financing for six months, low monthly payment options,
exclusive cardmember promotions, and a generous credit line.\"

Peach Direct\'s offering of these and many other items joins other lines of product
which includes top name electronics, computers, digital cameras, home theater
systems, luggage, jewelry, fragrances and dozens of other products from brands like
Apple, Bose, Compaq, HP, Panasonic, Philips, Fendi, Versace, Christian Dior and
Gucci.

About \"Peach Direct\":

\"Peach Direct\" makes luxury affordable by offering the most prestigious brands of
consumer electronics, computers, home entertainment, fashion accessories, jewelry,
household products and much more for low monthly payments. Headquarters are located
in Los Angeles, California.

\"Peach Direct\" offers the latest technologies and designs for extra low monthly
payments; brands like Sony, Apple, Bose, Compaq, HP, Panasonic, Philips, Fendi,
Versace, Christian Dior, Gucci and more.

\"Peach Direct\" has developed exclusive relationships with manufacturers and
financial group around the world in order to offer consumers the newest products
with the lowest monthly payments, with satisfaction guaranteed.

\"Peach Direct\" makes luxury affordable by bringing consumers the top-name brands for
low monthly payments. Further information is available at www.peachdirect.com/ or by
calling 866-GET-PEACH




Web Site: http://www.peachdirect.com

Contact Details: PeachDirect
www.peachdirect.com
866-GET-PEACH